Case Studies

A real-life case in Web-to-Fulfillment:

A national book publisher came to us to build an e-commerce web site.
The project included printing and mailing marketing materials to drive people to the web site, to the phone or to mail in their order.
Greystone Solutions processed the orders, arriving via these various channels.
We fulfilled the orders and shipped out the books.
We tracked the responses and provided extensive real-time reports on the results.

An ongoing case in Web-to-Print/Print-on-Demand:

A major telecommunications company offers customized phone cards using a unique offer made possible by Greystone Solutions capabilities.
A real estate, insurance or other agent-based company signs up for a program to give their agents an opportunity to purchase phone cards for their customers.
Agents go online and create a customized card with his/her contact information to drive sales.
Greystone Solutions obtains the appropriate phone codes, prints the cards in-house using a digital 4-color press, and mails the cards directly to the agent or customer.
We build a back end to the web site to provide management services and reporting functions.

A revolutionary case in Customized Marketing Materials:

A major automobile manufacturer needed Greystone Solutions to help automate its direct mail dealer program.
The manufacturer's ad agency manages the program, sets up the templates for the marketing piece, along with copy and graphic fill-in options.
Each dealer enters a password-protected web site, selects a home office-approved template for their individualized marketing piece, chooses the products for their dealer's marketing piece, along with pricing and marketing messages - and gets an on-screen view of the final customized marketing piece.
Greystone Solutions produces the customized pieces in 1, 2 or 4-color, processes the mail files, addresses the pieces and drops them in the mail.